Posts by Mark Burgess

Jenny Craig

Challenge: Jenny Craig recognized that there was a fundamental difference in the nature of effective short-term communication (i.e. chat) as compared to best practices regarding long-form communication or voice communication. Read The Case Study

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Collage.com

Challenge: Given a significant portion of Collage.com’s sales were generated from live chat, they needed to optimize their conversations to use their chat channel to most efficiently acquire, upsell and retain customers.

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Angela McKane, BP Technology Intelligence Lead

“At BP I worked with Tony & Team on a really exciting initiative to take intelligence mobile and to put ‘just in time’, authoritative intel in employees hands – worldwide – via a mobile app that we delivered containing high-quality news and events feeds, analyst insights, emerging technology topic coverage and more! As we look…

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