Insight Series: Three P’s To Optimize Consumer Experience

Dr. Michael Housman of RapportBoost.AI discusses how to optimize consumer experience online by providing Predictive, Prescriptive, and Personalized recommendations.

 

 

There’s no question that artificial intelligence is going to be able to completely transform the consumer experience. And the way that’s going to happen is by virtue of the Three P’s: Predictive, Prescriptive, Personalized.

With Predictive it’s really about understanding the consumers needs and then offering up recommendations that suit them. So for example, when I was searching on Amazon for Cross-Fit goods, what it recommended were kits for torn and calloused hands.

With Prescriptive, it’s about anticipating the consumer’s needs before they even are aware of them. So for example, as I was searching for sushi restaurants on Google and I switched over to Google Maps, what were already highlighted in my neighborhood were sushi restaurants I might want to visit.

And finally with Personalized, it’s really about understanding the consumer and customizing their experience. So if I’m visiting Sephora’s website, it should know that I’m likely to be looking for shaving cream and face wash as opposed to makeup and eyeliner.

So when artificial intelligence can really nail down those three things, Prescriptive, Predictive and Personalized, it’s going to optimize consumer experience to keep them coming back to your brand, over and over.


RapportBoost.AI works with brands who sell online to optimize live chat sales. Our clients can expect to see a significant lift in their web conversion rates, average order size, lifetime customer value, retention rate, customer satisfaction, and lead conversion rates. RapportBoost’s platform can be configured to measure and improve any chat-related outcome important to our clients’ businesses. Very few companies have the machine learning resources and immense, multivariate data sets required to provide specific, actionable insights to sales personnel. But, RapportBoost does. We are able to test long-held assumptions about best practices and can quantitatively tell your organization how to capture these sales that would otherwise be lost.

Learn more about live chat agent training from the team at RapportBoost.

Meredith Lackey

About Meredith Lackey

Meredith Lackey is a content producer with expertise in computer networks and systems. She received her B.A. in Philosophy from Hampshire College, and her M.F.A in Moving Image from the University of Illinois Chicago. Her output spans long form writing, B2B and B2C content, and branded video content. Meredith has worked with Tony on creative projects and at Boopsie since 2014. She loves gritty travel experiences where she can learn about diverse people and new trends.

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