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RapportBoost.AI’s Conversational Platform-as-a-Service Helps Jenny Craig Increase Live Chat Performance Metrics by 40%

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– Jenny Craig National Sales Director “Feels Like They Struck Gold” by Utilizing RapportBoost.AI’s Conversational Platform-as-a-Service for Chat –


RapportBoost.AI, the global leader in applying artificial intelligence to optimize live chat conversations, announced today that its Conversational Platform-as-a-Service helped Jenny Craig USA increase its live chat performance metrics by 40%. “Working with RapportBoost.AI enabled us to uncover the aspects of conversations that truly resonate with our prospects and members regardless of their demographic,” said Heidi Rote, Director of North America Sales Center for Jenny Craig. “Cutting-edge contact centers that use live chat should incorporate RapportBoost.AI to improve their levels of engagement, customer satisfaction and acquisition.”

“If a good chat platform is the nuts and bolts of live chat communication,” added Ms. Rote from Jenny Craig. “Then RapportBoost.AI is the heart and soul. Our agents love working with RapportBoost.AI. Our brand is too valuable to trust conversations to a chatbot.”

Jenny Craig is one of the world’s largest and most respected weight loss brands. Live chat is critical to Jenny Craig’s customer acquisition strategy, online presence and brand identity. Marketing campaigns drive traffic to where visitors can chat with live agents. Agents are tasked to use a high level of emotional intelligence to build rapport with web visitors quickly so they will book an appointment with a sales agent and purchase a Jenny Craig membership.

“Innovative leadership at Jenny Craig recognized that live chat was a new, rapidly growing channel for customer acquisition and customer service, and they saw an opportunity to convert more web traffic into subscribers with better live chat conversations,” said Tony Medrano, CEO of RapportBoost.AI. “The company needed to train new agents and recognized that there was a fundamental difference in the nature of effective, short-form communications like chat. We’re honored to work with such forward-thinking and metrics-focused leadership at Jenny Craig. They care deeply about their brand and their conversations with their members.”

Read the complete case study on How Jenny Craig Used RapportBoost.AI to Drive Profitability & Engagement.

RapportBoost.AI’s Conversational-Platform-as-a-Service (named Maci™; Machine Augmented Conversational Intelligence™) uses machine learning algorithms to classify, model and analyze every word, message, character and conversation in a given data set across hundreds of dimensions. Maci™ then performs hundreds of thousands of simulations to derive and test the actions taken in live chat conversations that matter most to the KPI’s brands choose, such as conversion rate, order size, retention, renewal, cost per interaction, first contact resolution rate and customer satisfaction.

About RapportBoost.AI
RapportBoost.AI is the leading Conversational Platform-as-a-Service company that optimizes live chat conversations in order to deliver dramatic and sustained impact to its clients’ live chat metrics. RapportBoost.AI’s Artificial Intelligence powered Maci™ can be configured to analyze and improve any chat-related outcome important to an online brand. Learn more about how to optimize live chat conversations for your brand from the team at RapportBoost.AI.

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David Oates

About David Oates

David Oates is a 20-year marketing and public relations veteran who holds extensive experience in developing as well as executing successful and measurable programs for a wide range of agency, high tech, corporate and government organizations. He is an accredited public relations (APR) expert affiliated with the Public Relations Society of America, and serves as the Chairman of the Board of Advisors for Operation Homefront, California as well as on the Board of Directors for Rotary Club of San Diego. David has worked with Tony since 2001 in numerous capacities such as a non profit Board supporting veterans. He received his MBA from San Diego State University’s Executive Program in 2004 and his bachelors of arts from the University of Maryland in 1991. David was named among the 2009 “40 under 40” list of top professionals by the San Diego Metropolitan.

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