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RapportBoosting Tip #1 – When to use WE vs. I

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Hi everyone! Dani Apgar here, co-founder of RapportBoost.AI. Here in our LA office.  At RapportBoost our purpose is to educate brands on how to have the best online conversations with their customers.

Today I’m sharing a RapportBoosting tip with you!

RapportBoosting tips are bits of wisdom I’ve gleaned from our platform analyzing millions of chat & SMS conversations for brands.

Okay, the tip for today is when to use WE vs I in short-form communication:

Saying “we” or “our” as in “we are here to help” and “our team is dedicated to your satisfaction” can be powerful because it gives the impression of a large and accessible team.

However, at at times, it is better to show that you are personally engaged by using words like “I” and “I will” or “I can”.  Why? Because taking direct personal responsibility and showing personal engagement can be powerful in quickly making a one-to-one connections with the visitor so RapportBuilding!

Thanks for listening to this RapportBoosting tip #1 on We vs I. I’ll be sharing more tips down the road. Please feel free to comment below.

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Dani Apgar

About Dani Apgar

Danielle is a Co-Founder of RapportBoost.AI, and one of the world’s most successful enterprise artificial intelligence sales professionals. She led the sales, customer success, account management, and sales engineering teams for more than 3 years at Persado, a CNBC Disruptor Top 50 Artificial Intelligence company funded by Goldman Sachs and Bain Capital. She has personally closed six and seven-figure artificial intelligence/SaaS/ARR deals and has worked with companies like Microsoft, Travelocity, Caesars Entertainment, Pottery Barn, Expedia, and Zulily. Her clients had the highest rate of customer retention and satisfaction in the 200+ person company. Dani first worked with Tony in a Silicon Valley tech company in 1999. Dani was a founding Executive Director for Humans for AI, which aims to build the diverse workforce of the future leveraging the existing AI technologies. Dani volunteers and has traveled to Africa with Just Like My Child Foundation. Their mission is to empower vulnerable adolescent girls by enabling them to create healthy, self-sustaining families who prosper without further aid.

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