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Conversational Commerce Tag

The Key to Live Chat? Your Unstructured Data.

Leveraging Big Data promises big things, from cost-savings to revenue boosts and organizational efficiency. But the road to get there is shrouded in mystery. Academia is producing professionals that can do the heavy lifting, but the enterprise is just beginning to promote data-driven culture. Rather...

The Shift from Social Media to Live Messaging

Since Facebook’s inception more than ten years ago, social media users’ preferences are shifting from the semi-public forum to the private message. Whatsapp and Facebook Messenger surpassed one billion monthly users in 2016, with Tencent’s WeChat clocking in close behind at roughly 800 million monthly...