Posts Tagged ‘Conversational Commerce’

Live Chat Benefits and Challenges for Online Brands

It’s the age of conversational commerce, and the numbers are in: live chat holds unprecedented sales and customer service potential for companies and customers alike. But like any new technology, live chat benefits come with challenges. Live chat benefits online brands because it’s more efficient than traditional call centers or email support. Thanks to the built-in chat routing features of live chat companies such as Zendesk Chat, Olark, LiveChat, Inc., and Intercom, agents can partake in multiple conversations at once as determined by their experience and availability.

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The Key to Live Chat? Your Unstructured Data.

Co-authored by Michael Housman, Chief Data Scientist and Meredith Lackey, Creative Director at RapportBoost.AI. Leveraging Big Data promises big things, from cost-savings to revenue boosts and organizational efficiency. But the road to get there is shrouded in mystery. Academia is producing professionals that can do the heavy lifting, but the enterprise is just beginning to promote…

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Insight Series: Consume With Emotion and Personalize Customer Service

Dr. Michael Housman of RapportBoost.AI explains how to personalize customer service to support emotional purchasing decisions.     Retailers need to personalize customer service by understanding the emotional content of their customer communication. And that’s because research has shown that buying a product isn’t a rational process, it’s an emotional one. We buy something not…

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Insight Series: Why Bots Fail at Conversational Commerce

Dr. Michael Housman of RapportBoost.AI explains why bots fail at conversational commerce.     We’re in the middle of a bot revolution. And we think it’s funny because everyone is bot crazy these days. Right now VC’s and the Venture Capital community are throwing a lot of money at artificial intelligence companies. And we think…

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How Much Does The Conversation In Conversational Commerce Matter?

Co-authored by Dr. Michael Housman and Tony Medrano Conversation is essential to any retailer’s branding strategy. But in the ongoing shift from brick and mortar to online stores, the channels for connecting with customers have changed. Promotional mailers have been replaced by email, helpful store clerks by live chat prompts, and customer support phone numbers…

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Optimizing Fashion E-commerce With Customer Support Chat

Despite shaky global markets in virtually every arena, the global fashion industry continues to grow – especially in e-commerce. Growth in online fashion retail far outpaces growth in the total market. As major retailers and big brands adapt their marketing and sales strategies to e-commerce, customer support chat is an indispensable tool for maximizing revenue,…

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Nvidia Selects RapportBoost.AI For Its Deep Learning and Artificial Intelligence Inception Program

Venice, CA. July 20, 2017–RapportBoost.AI, a Los Angeles based start-up that applies Deep Learning and Artificial Intelligence to Conversational Commerce, has been selected for Nvidia’s Deep Learning Inception Program. Nvidia, the world’s largest manufacturer and developer of GPU’s, pioneered the Inception Program in 2017 to nurture exceptional startups who are revolutionizing industries with advances in…

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A/B Testing: Developing Personality For Bots To Increase Chat Sales

Since Facebook unveiled its bot campaign, e-commerce has seen the proliferation of bots. These artificially intelligent chat agents hang out in Facebook Messenger attempting to increase chat sales for big e-commerce brands, from Starbucks to Ebay to British Airways. They answer product questions, offer suggestions based on a customer’s purchasing profile, and even assist with…

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Five Ways Live Chat Can Increase Sales (or ROI) for Your Company

Discovering how to efficiently locate, convert, up-sell and retain top customers are key success metrics for any growing company. The best customers make four times as many purchases. The top 1% of customers spend five times more per order than the bottom 90%. Most leaders of online retailers know this, but rapidly changing consumer behavior…

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