Posts Tagged ‘fashion e-commerce’

How Much Does The Conversation In Conversational Commerce Matter?

Co-authored by Dr. Michael Housman and Tony Medrano Conversation is essential to any retailer’s branding strategy. But in the ongoing shift from brick and mortar to online stores, the channels for connecting with customers have changed. Promotional mailers have been replaced by email, helpful store clerks by live chat prompts, and customer support phone numbers…

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Optimizing Fashion E-commerce With Customer Support Chat

Despite shaky global markets in virtually every arena, the global fashion industry continues to grow – especially in e-commerce. Growth in online fashion retail far outpaces growth in the total market. As major retailers and big brands adapt their marketing and sales strategies to e-commerce, customer support chat is an indispensable tool for maximizing revenue,…

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