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Conversational commerce is the wave of the future. Communicating with the right language, cadence, and tone in each particular channel is vital to building relationships with customers, increasing their engagement with the brand and driving sales. Using Augmented Intelligence to help live chat agents communicate better with website visitors is a critical component of a company's conversational commerce and agent training strategies.
Companies spend billions of dollars optimizing their marketing spend, A/B testing different messages, making sure that it's on-brand, and trying to hit the right tone. Why would they leave their customer engagement to chance once they've communicated back and further into the sales funnel?
We have built an analytics engine that learns about someone's personality over time, determines the messaging that is most likely to resonate with them, and helps boost rapport via electronic communication channels.
"Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence." - Ginni Rometty, the first woman Chairman, President, and CEO of IBM